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24kGoldn — Coco. An exclusive live performance for Vevo DSCVR ARTISTS TO WATCH 2021, an annual series highlighting those that are shaping the future of music.
It’s safe to say 24kGoldn was born to shine. His first name actually IS Golden, how’s that for starters? What’s more, at the age of 20, the alt-rapper has already gone platinum with “Mood,” his insanely catchy track with pal iann dior. As the story goes, the chart-topper was made offhand during a Call of Duty gaming sesh with Golden, iann, and producer pals Keegan Bach and Omer Fedi. “It was the first guitar riff that Omer played," Golden has said, «and without even thinking I started singing, “Why you always in a mood? Omer was like, ‘that’s fire.‘” It may sound like lightning in a bottle, but the sunny San Francisco native’s success comes as no surprise to Soundcloud users. Three years ago the indie community was showing love to Golden’s early and strong efforts “Valentino” and “Ballin’ Like Shareef,” the latter an eye-wink reference to both Shaquille O’Neill’s son and their Gen Z tribe. Where’d the musicality come from? Goldens mom tells a story of her son frequently using chopsticks as drumsticks on an upside-down yellow bucket. After that he did time in a local choir. In high school, an older friend told him about the availability of a studio. “The more music I made, the better it got, and the more people wanted to hear it.” Now his tracks have A-listers such as Justin Bieber and J Balvin hopping on remixes. The pandemic precluded a full band participating in our Artist To Watch performances, but that didn’t affect the musics energy. Golden and his pink-haired pal brought plenty of fire. Enjoy these live takes of “Mood” and “Coco.”
Executive Producer: Micah Bickham
Director: Priya Minhas
Producer: Averi Smith
Producer: Sacha Noelle
Director of Photography: Franklin Ricart
Editor: Ramy Elsokary
Music
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Unlike Pluto — Moving Too Quickly Lyrics:
So original
Follow my dreams until I reach the coast
Hypocritical
Never took a second to breath the ocean air
All those years surround me
Blind eyes and no memories
living life at high speeds
Never took the time of day
Cut the take for scenery
Any joy it never stays
Cuz I’m moving to quickly yeah
Unbelievable
Put my life on hold for nevermores
Underneath it all
Go alot of places I don’t see at all
While the sun was shining
Blinding silver linings
I’m not living my dreams
Cut the take for scenery
Cuz movin too quickly yeah
Ooo when you’re light speed
Ooo there’s nothing nothing nothing to see
Ooo when you’re light speed
Ooo there’s nothing nothing nothing to see
We, we dont have to worry bout nothing
Cause we got the fire
And were burning one hell of a something
They, they gonna see us from outer space
Outer space, light it up
Like were the stars of the human race, human race
When the lights turned down, they dont know what they heard
Strike the match, play it loud, giving love to the world
Well be raising our hands, shining up to the sky
Cause we got the fire, fire, fire
Yeah, we got the fire, fire, fire
And we gonna let it burn, burn, burn, burn
We gonna let it burn, burn, burn, burn
Gonna let it burn, burn, burn, burn
We gonna let it burn, burn, burn, burn
We dont wanna leave
No, we just wanna be right now, right, ri-ri-right now
And what we see, is everybodys on the floor
Acting crazy, getting loco til the lights out
Musics on, Im waking up
We start the fire, and we burn it up
And its over now, we got the love
Theres no sleeping now, no sleeping now, sleeping now
When the lights turned down, they dont know what they heard
Strike the match, play it loud, giving love to the world
Well be raising our hands, shining up to the sky
Cause we got the fire, fire, fire
Yeah, we got the fire, fire, fire
And we gonna let it burn, burn, burn, burn
We gonna let it burn, burn, burn, burn
Gonna let it burn, burn, burn, burn
We gonna let it burn, burn, burn, burn
When the lights turned down, they dont know what they heard
Strike the match, play it loud, giving love to the world
We gonna let it burn, burn, burn, burn, burn, burn (ooh)
Burn, burn, burn, burn, burn, burn (ooh)
We can light it up, up, up
So they cant put it out, out, out
We can light it up, up, up
So they cant put it out, out, out
We can light it up, up, up
So they cant put it out, out, out
We can light it up, up, up
So they cant put it out, out, out
When the lights turned down, they dont know what they heard
Strike the match, play it loud, giving love to the world
Well be raising our hands, shining up to the sky
Cause we got the fire, fire, fire
Yeah, we got the fire, fire, fire
And we gonna let it burn, burn, burn, burn
We gonna let it burn, burn, burn, burn
Gonna let it burn, burn, burn, burn
We gonna let it burn, burn, burn, burn (let it burn)
When the lights turned down, they dont know what they heard
Strike the match, play it loud, giving love to the world
Well be raising our hands, shining up to the sky (burn, burn, burn, burn, we gonna let it burn, burn, let it burn)
Cause we got the fire, fire, fire
Yeah, we got the fire, fire, fire
And were gonna let it burn